Adjust is a mobile measurement and attribution platform that provides comprehensive analytics, fraud prevention, and marketing automation capabilities for mobile app businesses. The platform offers real-time attribution tracking, advanced audience segmentation, and automated campaign optimization tools that help marketers maximize their return on advertising spend. Adjust's key differentiator is its proactive fraud prevention system that blocks fraudulent activity in real-time rather than relying on post-attribution analysis. The platform provides unlimited data access, comprehensive SDK protection through multiple layers of encryption, and marketing automation features that enable rule-based campaign management without manual intervention. Key features include cohort analysis, retention tracking, event analytics, and advanced reporting capabilities with customizable dashboards and real-time alerts. Adjust offers robust integrations with over 1,000 advertising partners and provides dedicated support for migration and onboarding. The platform's marketing automation capabilities allow for automated bid adjustments and campaign optimization based on performance data, reducing manual workload while improving campaign effectiveness. Adjust serves mobile marketers and growth teams who prioritize data accuracy, fraud prevention, and automated optimization for scaling their mobile marketing operations.