User Segmentation Tools
Grouping users for targeted insights
What is User Segmentation?
User segmentation divides your audience into distinct groups based on shared characteristics, behaviors, or needs. This enables personalized experiences, targeted marketing, and more relevant product development decisions.
Segmentation Strategies
Behavioral Segmentation
- • Feature usage patterns
- • Purchase frequency
- • Engagement levels
- • User journey stages
Demographic Segmentation
- • Geographic location
- • Company size (B2B)
- • Industry vertical
- • Device preferences
Business Applications
Personalization at Scale
Deliver tailored experiences to different user groups without manual intervention. Increase engagement and conversion rates through relevant content and features.
Product Development
Understand which features resonate with different user types. Prioritize development based on segment value and needs.
Implementation Roadmap
- Data Collection: Ensure you're tracking relevant user attributes and behaviors
- Segment Definition: Create meaningful, actionable segments based on business goals
- Validation: Test segment performance and refine criteria
- Activation: Use segments for targeted campaigns and product decisions
- Monitoring: Track segment performance and evolution over time
Free plan for up to 10 million actions/month; Contact for Enterprise pricing
Best for Companies seeking deep insights into user behavior with an intuitive interface
Free plan available; Growth plan from $24/month; Enterprise pricing on request
Best for Teams looking for detailed user action tracking across platforms
Free for standard; GA4 360 for enterprise (contact for pricing)
Best for Businesses wanting a free, comprehensive web analytics solution
Free for up to 1,000 monthly active users; Contact for paid plans
Best for Product teams seeking both analytics and user guidance tools
Free plan available; Growth and Enterprise plans (contact for pricing)
Best for Companies wanting automatic data capture with minimal coding
Starts at $249/month for up to 2,500 users
Best for SaaS companies focused on improving user adoption
Free plan available; Pro plan from $999/month
Best for Teams requiring detailed customer journey insights
Reportedly starts at $100,000 (contact for pricing)
Best for Large enterprises with complex analytics needs