Heap is a digital insights platform that automatically captures every user interaction to provide complete visibility into customer behavior without manual event tracking. The platform uses autocapture technology to track all user actions from day one, enabling retroactive analysis of any user behavior pattern. Heap offers real-time tracking, cross-device monitoring, funnel analysis, and comprehensive user journey mapping. The platform's key strength lies in its ability to democratize data access by eliminating the need for manual event setup, allowing product and marketing teams to analyze user behavior without engineering dependencies. Heap provides session replays, conversion optimization tools, and advanced analytics for understanding user interactions across web and mobile platforms. The platform includes heatmap functionality, custom event tracking, and advanced segmentation capabilities. Acquired by ContentSquare in 2023, Heap continues to serve over 10,000 companies with its comprehensive behavioral analytics solution. The platform offers flexible pricing with a free plan for small teams and enterprise-level features for larger organizations.