Event Tracking Tools
Basic behavioral data collection and monitoring
What is Event Tracking?
Event tracking is the foundation of modern analytics, capturing every meaningful user interaction across your digital platforms. From clicks and page views to form submissions and purchases, event tracking provides the raw data that powers all other analytics capabilities.
Key Value Propositions
- Complete User Journey Visibility: See every step users take through your product
- Data-Driven Decision Making: Base product decisions on actual user behavior, not assumptions
- Performance Optimization: Identify bottlenecks and optimization opportunities
- Cross-Platform Insights: Unified tracking across web, mobile, and other touchpoints
- Real-Time Monitoring: Immediate alerts when user behavior patterns change
Perfect For These Companies
E-commerce Platforms
Track product views, cart additions, checkout steps, and purchase completions to optimize conversion funnels.
SaaS Applications
Monitor feature usage, user onboarding progress, and subscription events to improve product adoption.
Content Platforms
Understand content engagement, reading patterns, and user preferences to optimize content strategy.
Mobile Apps
Track app launches, screen views, in-app purchases, and user interactions to improve user experience.
How to Get Started
- Define key business events (signups, purchases, feature usage)
- Choose a tracking platform that fits your technical requirements
- Implement tracking code across all relevant touchpoints
- Set up custom events for business-specific actions
- Create dashboards to monitor your most important metrics
- Establish review processes to act on insights regularly
Free plan for up to 10 million actions/month; Contact for Enterprise pricing
Best for Companies seeking deep insights into user behavior with an intuitive interface
Free plan available; Growth plan from $24/month; Enterprise pricing on request
Best for Teams looking for detailed user action tracking across platforms
Free for standard; GA4 360 for enterprise (contact for pricing)
Best for Businesses wanting a free, comprehensive web analytics solution
Free for up to 1,000 monthly active users; Contact for paid plans
Best for Product teams seeking both analytics and user guidance tools
Free plan available; Growth and Enterprise plans (contact for pricing)
Best for Companies wanting automatic data capture with minimal coding
Custom pricing based on sessions (contact sales)
Best for Enterprise businesses seeking comprehensive digital experience insights
Plans start from $24/month for small websites
Best for Businesses focusing on visual user behavior analysis
Free for up to 35 daily sessions; Paid plans from $31/month
Best for Companies looking for combined behavioral analytics and feedback tools