Friendly Analytics is a Swiss-developed, privacy-focused web analytics platform that serves as a powerful alternative to Google Analytics while maintaining the highest standards of data protection and regulatory compliance. Founded and operated in Switzerland, the company has earned both "swiss made software" and "swiss hosting" certifications, ensuring that all data processing occurs within Switzerland's robust privacy framework. This geographic advantage provides significant legal benefits for European businesses, particularly following the termination of the EU-US Privacy Shield agreement. The platform is designed to provide comprehensive website analytics without compromising user privacy or requiring cookie consent banners. Friendly Analytics employs a cookieless tracking approach that fully complies with nFADP (Swiss Federal Act on Data Protection), GDPR (European Union), CCPA, and other international privacy regulations. This means businesses can gather valuable insights about their website visitors without the complexity and user friction associated with cookie management systems. The platform offers all essential analytics features including visitor tracking, traffic source analysis, page performance monitoring, goal tracking, and conversion funnel analysis. Advanced features include a complete tag manager with functionality comparable to Google Tag Manager, scroll depth tracking, click and mouse movement heatmaps, and form analytics to optimize lead generation. The platform provides detailed insights into user behavior, allowing businesses to understand how visitors interact with their websites and identify optimization opportunities. Friendly Analytics includes robust conversion tracking capabilities, including privacy-friendly tracking for Google and Bing Ads campaigns. This unique feature allows businesses to measure advertising effectiveness without implementing tracking codes from Google or Bing directly on their websites, maintaining privacy while optimizing campaign performance. The platform supports native mobile app tracking through Matomo's SDK and provides comprehensive tracking for single-page applications. Custom reporting capabilities allow businesses to create tailored analytics reports that align with their specific KPIs and business objectives. Banks, insurance companies, online stores, educational institutions, and industrial companies trust Friendly Analytics for its combination of powerful analytics capabilities and uncompromising privacy protection. The platform's transparent pricing, responsive customer support, and commitment to data sovereignty make it an ideal choice for privacy-conscious businesses seeking professional-grade analytics capabilities.