Flywheel is an all-in-one growth platform that unites product and marketing analytics with website personalization, user engagement, and session replays specifically designed for product-led growth (PLG) companies. The platform provides comprehensive user behavior tracking, conversion funnel analysis, and account-based analytics to help B2B companies understand and optimize their growth metrics. Flywheel offers pre-built dashboards tailored for PLG growth tracking, advanced segmentation capabilities, and automated engagement tools including banner messages, modals, and survey functionality. Key features include milestone tracking, user journey analysis, retention analytics, and the ability to optimize channels through detailed comparisons of acquisition sources. The platform provides session replay capabilities for understanding user behavior and offers unlimited events tracking with pricing based on monthly active contacts (MACs). Flywheel enables teams to conduct A/B tests, track feature adoption, and implement personalized user experiences to drive conversion and retention. The platform is particularly valuable for SaaS companies and product-led organizations that need to track complex user journeys, understand feature adoption patterns, and implement growth experiments while maintaining a focus on product-driven growth strategies.