Segment is a leading Customer Data Platform (CDP) that collects, unifies, and routes customer data from every touchpoint to enable personalized experiences at scale. The platform acts as a central hub that captures data from websites, mobile apps, servers, and third-party tools, then sends clean, consistent data to analytics, marketing, and data warehouse destinations. Segment provides real-time data collection with robust identity resolution to create unified customer profiles across devices and channels. Key features include event tracking, audience building, data governance, and over 450 pre-built integrations with popular tools like analytics platforms, email marketing services, and advertising networks. The platform offers advanced data transformation capabilities, allowing teams to modify and enrich data before sending it to downstream tools. Segment provides enterprise-grade privacy controls, compliance features, and data quality monitoring to ensure reliable data delivery. The platform is particularly valuable for companies seeking to eliminate data silos, reduce engineering overhead for integrations, and maintain consistent data across their entire technology stack while enabling teams to activate customer data for personalized experiences.