Simple Analytics is a privacy-first Google Analytics alternative that's EU-based and hosted, operating without cookies and providing direct approval from legal teams. The platform combines simplicity with powerful insights, featuring an AI chat interface that allows users to interact with their analytics data instead of digging through reports. Simple Analytics never stores personal data about visitors, eliminating the need for cookie banners while maintaining full compliance with GDPR, PECR, CCPA, and other privacy regulations. Key features include Goals-tracker and Events Explorer for conversion funnels, lightweight script that improves website speed, automated event collection for downloads and clicks, scheduled email reports, and dark mode interface. The platform offers seamless integrations with Google Tag Manager, WordPress, and numerous frontend frameworks, plus export capabilities to Power BI, Google Looker Studio, and data lakes. Simple Analytics serves 600+ paying customers with transparent, traffic-based pricing starting free forever, making it ideal for businesses wanting ethical analytics without complexity. The platform is built by a team focused on privacy protection as their core business model.