Bisko
Advanced data management platform for cookieless audience segmentation and cross-device user tracking
About Bisko
Bisko is a sophisticated data management platform (DMP) developed by GjirafaTech that specializes in advanced audience segmentation, cross-device user identification, and data organization for digital publishers and media companies. The platform leverages cutting-edge AI and machine learning algorithms to create detailed customer profiles and segments without relying on traditional cookies, making it future-ready for the cookieless digital advertising landscape. Bisko collects and organizes data from multiple sources including websites, mobile apps, CRM systems, and ad servers, then uses advanced analytics to identify and connect users across different devices and touchpoints. The platform's core strength lies in its ability to create highly targeted audience segments using Boolean logic and complex filtering criteria, enabling precise targeting for advertising campaigns and personalized user experiences. Bisko offers lookalike modeling capabilities that can expand audience reach by identifying similar users based on behavior patterns and consumption preferences. The platform supports data sharing within secure networks, allowing organizations to collaborate and enhance their data pools while maintaining privacy and security. With its real-time analytics and seamless integrations with various SSPs and marketing tools, Bisko enables publishers and advertisers to activate their data effectively across multiple channels and platforms while maximizing the value of their first-party data in a privacy-conscious digital ecosystem.
Key Features
Cookieless user identification
Cross-device tracking
Advanced audience segmentation
Lookalike modeling
Real-time analytics
Data enrichment
Multiple source integration
Secure data sharing
Boolean logic targeting
Custom parameter filtering
API access
SSP integrations
Privacy-compliant data processing
Tags
data management platform
audience segmentation
cookieless tracking
cross-device identification
lookalike modeling
publisher tools
digital advertising
first-party data
user profiling
advertising technology
